Decision-contextual and individual influences on scarcity effects
| Year of publication: |
2013
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Kuo, Chien-Chih ; Yang, Yi-Ting ; Chung, Tzu-Shao |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 8 (19.7.), p. 1314-1332
|