Decision issues in building perceptual product spaces with multi-attribute rating data
William R. Dillon ; Donald G. Frederick ; Vanchai Tangpanichdee
| Year of publication: |
1985
|
|---|---|
| Authors: | Dillon, William R. |
| Other Persons: | Frederick, Donald G. (contributor) ; Tangpanichdee, Vanchai (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1985, 1, p. 47-63
|
| Subject: | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001019300