Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data.
| Year of publication: |
1985
|
|---|---|
| Authors: | Dillon, William R ; Frederick, Donald G ; Tangpanichdee, Vanchai |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 12.1985, 1, p. 47-63
|
| Publisher: |
University of Chicago Press |