Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
| Year of publication: |
2005
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|---|---|
| Authors: | Viswanathan, Madhubalan ; Rosa, José Antonio ; Harris, James Edwin |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 1, p. 15-31
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