Decision making based on improbable events in mass marketing
David J. Rachman; Houston Elam
| Year of publication: |
1970
|
|---|---|
| Authors: | Rachman, David J. ; Elam, Houston |
| Published in: |
Marketing Management Viewpoints : Commentary and readings. - Cincinati : South-Western Publ. Co. - 1970, p. 504-511
|
| Subject: | Betriebswirtschaftliche Entscheidung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002669767