Decision making and behavior : sales to final customers in jewelry SMEs : perception of key strategies of neuromarketing and elements of service quality
Jovanna Nathalie Cervantes-Guzmán
| Year of publication: |
2020
|
|---|---|
| Authors: | Cervantes-Guzmán, Jovanna Nathalie |
| Published in: |
Handbook of research on IT applications for strategic competitive advantage and decision making. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3351-2. - 2020, p. 377-389
|
| Subject: | KMU | SME | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3351-2.ch019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302687