Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
| Year of publication: |
1996
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|---|---|
| Authors: | Erdem, Tulin ; Keane, Michael P. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 1, p. 1-20
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