Decoding the information quantity-quality paradox : how eWOM volume influences consumption value uncertainties
Dohyung Bang, SooCheong (Shawn) Jang
| Year of publication: |
2024
|
|---|---|
| Authors: | Bang, Dohyung ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 120.2024, Art.-No. 103769, p. 1-14
|
| Subject: | Big data | Consumption value | Customer uncertainty | eWOM | Information overload | Information polarity | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Big Data | Risiko | Risk | Informationswert | Information value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015070950