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Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
Marketing decision making : a model-building approach
Lilien, Gary L., (1983)
Management experience with applications of multidimensional scaling methods : preliminary research report
Taylor, James R., (19XX)
Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M., (1979)
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M., (1977)
Expense and margin functions in drug stores
Bass, Frank M., (1956)