Deconstructing cluster identity : place branding and trademarking by cluster organizations
Stephanie Francis Grimbert, Jon Mikel Zabala-Iturriagagoitia and Jacques-Olivier Pesme
| Year of publication: |
2024
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|---|---|
| Authors: | Grimbert, Stephanie Francis ; Zabala-Iturriagagoitia, Jon Mikel ; Pesme, Jacques-Olivier |
| Published in: |
Regional studies : official journal of the Regional Studies Association. - London [u.a.] : Taylor & Francis, ISSN 1360-0591, ZDB-ID 2001685-2. - Vol. 58.2024, 10, p. 1818-1830
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| Subject: | cluster identity | place branding | trademarks | intangible proximity | logic of belonging | logic of similarity | Regionales Cluster | Regional cluster | Standortmarketing | Place marketing | Markenführung | Brand management | Clusteranalyse | Cluster analysis | Markenrecht | Trademark law | Markenartikel | Brand | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00343404.2023.2181951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205290