Decoy effect in food appearance, traceability, and price : case of consumer preference for pork hindquarters
Year of publication: |
2020
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Authors: | Wu, Linhai ; Liu, Pingping ; Chen, Xiujuan ; Hu, Wuyang ; Chen, Yuhuan ; Fan, Xuesen |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 87.2020
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Subject: | Bounded rationality | Consumer behavior | Decoy effect | Food safety | Pork hindquarter | Traceability information | Konsumentenverhalten | Consumer behaviour | Lebensmittelsicherheit | Schweinefleisch | Pork | Begrenzte Rationalität | Zahlungsbereitschaftsanalyse | Willingness to pay | Warenkennzeichnung | Product labelling |
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