Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Byung-Kwan ; Lee, Wei-Na |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 11, p. 919-946
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