"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults
| Year of publication: |
2002
|
|---|---|
| Authors: | Zhang, Shi ; Sood, Sanjay |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 1, p. 129-141
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