Deep data analytics for new product development
Walter R. Paczkowski
| Year of publication: |
2020 ; First Edition.
|
|---|---|
| Authors: | Paczkowski, Walter R. |
| Publisher: |
New York : Routledge, |
| Subject: | Produktentwicklung | New product development | Data Analytics | Data analytics | Big Data | Big data | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-02277-7 ; 0-429-02277-8 ; 978-0-429-66331-4 ; 0-429-66331-5 ; 978-0-429-66603-2 ; 0-429-66603-9 ; 978-0-367-07775-4 ; 978-0-367-07776-1 |
| Other identifiers: | 10.4324/9780429022777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180733