Deepening knowledge on volunteers using a marketing perspective : segmenting Turkish volunteers according to their motivations
Filiz Otay Demir, Ayşe Nil Kireçci, and Şenay Yavuz Görkem
| Year of publication: |
2020
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|---|---|
| Authors: | Demir, Filiz Otay ; Kireçci, Ayşe Nil ; Yavuz Görkem, Şenay |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 49.2020, 4, p. 707-733
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| Subject: | NPOs | volunteerism | voluntary motivation | voluntary segmentation | Ehrenamtliche Arbeit | Voluntary work | Motivation | Türkei | Turkey | Nonprofit-Organisation | Nonprofit organization | Marktsegmentierung | Market segmentation | Leistungsmotivation | Work motivation |