DEFENDING YOUR BRAND AGAINST IMITATION: CONSUMER BEHAVIOR, MARKETING STRATEGIES, AND LEGAL ISSUES
Year of publication: |
1996
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Authors: | Zaichkowsky, Judith Lynne ; Garkey, Janet R. |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 30.1996, 2, p. 505
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