Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
K. Ravi Kumar and D. Sudharshan
| Year of publication: |
1988
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|---|---|
| Authors: | Kumar, K. R. |
| Other Persons: | Sudharshan, Devanathan (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 34.1988, 7, p. 805-815
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| Subject: | Marketingmanagement | Marketing management | Innovation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001060348