Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Year of publication: |
2008
|
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Authors: | Moeller, Sabine ; Faßnacht, Martin ; Klose, Sonja |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 2, p. 197-215
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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