Defining and Measuring Recreational Shopper Identity
| Year of publication: |
2006
|
|---|---|
| Authors: | Guiry, Michael ; Mägi, Anne W. ; Lutz, Richard J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 1, p. 74-83
|