Defining knowledge management : Knowledge management or not knowledge management? That is the question

Purpose – Reviews the scope, purpose and meaning of knowledge management (KM) and uses a case study to demonstrate the clear, tangible benefits a well researched and delivered KM strategy can deliver. Design/methodology/approach – This briefing is prepared by two authors who present their comments on the importance of fully understanding the terms of KM before implementing a KM strategy. Findings – Despite much talk about KM to highlight competitive advantage, few organizations realize the true definition of this quality process. Authors Joseph M. Firestone and Mark W. McElroy investigate KM and argue that only a structured strategy, with tightly controlled criteria and clear definitions of knowledge and information, will constitute true KM. Practical implications – Provides clear guidance as to the importance of a clearly‐defined KM strategy. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.