THE rôle of the data processing manager in terms of managing a data processing function, of the computer itself, and of people responsible for systems analysis and design, programming and operation, appears self evident. However, it provides particular management problems which must be taken into account when selecting the manager. Furthermore, this selection process must also take account of his rôle as an innovator; the rôle in which he directly affects the established management pattern of activities and the means of achieving management objectives.