Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda
| Year of publication: |
2008
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|---|---|
| Authors: | Gregory, Anne ; Watson, Tom |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 5, p. 337-350
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