Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Anne Gregory and Tom Watson
| Year of publication: |
2008
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|---|---|
| Authors: | Gregory, Anne ; Watson, Tom |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 5, p. 337-350
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| Subject: | Theorie-Praxis-Verhältnis | Theory-practice divide | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Bewertung | Evaluation | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788445