Defining the knowledge that an organisation requires to create customer capital from a customer perspective
| Year of publication: |
2008
|
|---|---|
| Authors: | Cegarra-Navarro, Juan Gabriel ; Sanchez-Polo, Maria Teresa |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 28.2008, 7-8, p. 1125-1150
|