Defining the Socio-Demographic Predictors of Priority Investment in the Context of Tasks for the Financial Subsystem of Startup-Management

This research has investigated the retrospective trends in financing startups in Ukraine corresponding to the socio-demographic characteristics of startuppers (founders). Studying the dependences between the amount of funding and the qualitative characteristics of startuppers has made it possible to determine the socio-demographic predictors of making a positive decision regarding the financing of startups.As the current study has shown, in order to receive an investment, a startupper must meet the investor's expectations regarding reliability, qualifications, experience, and potential prospects. The investor analyzes not only the business idea of the startup but also the potential recipient for compliance with a series of socio-demographic predictors such as gender, age, level, and specialization of education. It has been proven that the largest amount of funding for startups in Ukraine is received by male funders, aged 35 to 45, who have a higher technical education. Startup investors consider such startuppers a priority for their investments since they see the least risks and a high probability of successful deployment of invested funds.The identified investors' preferences when choosing startup founders can be extrapolated to the startup environment of any country, however, they may change over time, depending on the specificity of the situation in the investment country.To rationally solve problems in the financial subsystem of startup management, it is necessary to preliminary determine the socio-demographic predictors of priority investment of startups of the respective country and area of activity. The practical tools for determining such predictors have been tested during this study.The practical significance of the research is due to the growing pace of development of startup technologies, the need to improve the effectiveness of the startup management financial subsystem, and increase the efficiency of the startup support infrastructure