Defining Your Business Using Product-Customer Matrices
| Year of publication: |
1996
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|---|---|
| Authors: | Boardman, Anthony E. ; Vining, Aidan R. |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 29.1996, 1, p. 38-48
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