"Delebs" (dead celebrities) : why some succeed and some fail
Year of publication: |
2017
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Authors: | D'Rozario, Denver |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 2, p. 161-181
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Subject: | Dead celebrities | Delebs | Failure factors | Posthumous | Success factors |
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