Delight my brain and my eyes : credibility and aesthetic judgments of endorsers
Sara Alida Volkmer, Martin Meißner
| Year of publication: |
2025
|
|---|---|
| Authors: | Volkmer, Sara Alida ; Meißner, Martin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104217, p. 1-9
|
| Subject: | Expertise | Social media influencer | Attractiveness | Source credibility | Aesthetic appeal | Brand endorser | Social Web | Social web | Ästhetik | Aesthetics | Glaubwürdigkeit | Credibility | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Markenführung | Brand management | Influencer | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441682