Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Year of publication: |
2016
|
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Authors: | Plotkina, Daria ; Munzel, Andreas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 1-11
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Subject: | Electronic word-of-mouth | Experts | New products | Online reviews | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Innovation | Experten |
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