Delineating the fuzzy front end of market shaping
Year of publication: |
2023
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Authors: | Kindström, Daniel ; Makkonen, Hannu ; Kaartemo, Valtteri |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 51-59
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Subject: | Fuzzy front end | Market shaping | Market image | Market system | Fuzzy-Set-Theorie | Fuzzy sets | Marketingmanagement | Marketing management | Marketing | Innovationsmanagement | Innovation management |
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