Delphi study of the future of marketing of higher education
Year of publication: |
2007
|
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Authors: | Hayes, Tom |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 9, p. 927-931
|
Subject: | Marketingmanagement | Marketing management | Hochschulpolitik | Higher education policy | Delphi-Methode | Delphi technique |
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