Demand and supply integration: a conceptual framework of value creation through knowledge management
| Year of publication: |
2010
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Tanniru, Mohan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 1, p. 5-19
|