Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management
Pankaj M. Madhani
| Year of publication: |
2015
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 12.2015, 3, p. 7-26
|
| Subject: | Lieferkette | Supply chain | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412145