Demand : creating what people love before they know they want it
Adrian J. Slywotzky with Karl Weber
| Year of publication: |
c 2011 ; 1st ed
|
|---|---|
| Authors: | Slywotzky, Adrian J. |
| Other Persons: | Weber, Karl (contributor) |
| Publisher: |
New York, NY : Crown Business |
| Subject: | Lastmanagement | Demand-side management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 357 p 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index The mystery of demand. Magnetic. Zipcar invents a new kinds of freedom -- From ho-hum to gotta-have-it: Wegmans makes groceries magnetic -- Hassle map. The long, rocky road to a one-click world -- Better than a bonus: Bloomberg builds a service traders just won't give up -- CareMore connects the health care dots -- Backstory. It's what you don't see that counts: behind the kindle screen -- Tetra pak steps out from the backstory -- Trigger. Netflix and its two-hundred-year-old secret weapon -- Nespresso and the demand that almost wasn't -- Trajectory. Getting smarter faster: teach for America's drive to reshape educational demand -- The best lunch ever: pret a manger and the quest for the perfect sandwich -- Variation. Selling the symphony: it's not just about the music -- The Seattle Opera grows its audience one member at a time -- Demand variation, from the corner store to eurostar, the eighth wonder of the world -- Launch. The Achilles' heel of demand -- Portfolio. "Nobody knows anything" -- The biggest spark. Scientific discovery and the future of demand -- Coda: the demand creators. |
| ISBN: | 0-307-88732-4 ; 978-0-307-88732-0 ; 0-307-88734-0 ; 978-0-307-88734-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009505877