Demand determinants of cruise tourists in competitive markets : motivation, preference, and intention

Jamie M. Chen (Ph. D., Department of Transport and Spatial Economics, VU University Amsterdam, Amsterdam, The Netherland), Bart Neuts (Dr., Department of Hospitality and Tourism, Auckland University of Technology, Auckland, New Zealand), Peter Nijkamp (Dr. Professor, Department of Transport and Spatial Economics, VU University Amsterdam, Amsterdam, The Netherland), Jingjing Liu (Ph. D., Department of Tourism and Hotel Management, Xiamen University, Xiamen, China)

The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand, based on the nexus of motivation, preference, and intention of cruise tourists. The paper aims to identify the drivers of this demand in a growing competitive world market. Our model results show that different cruise motives have significant positive or negative effect on specific customer preferences and intentions, while some significant relationships between specific cruise preferences and intentions are also found. Based on our structural path model, a T-test is applied to compare the differences of cruise motivations and cruise preferences between the growing Asian market and the global cruise market, in order to trace the instrumental determinants of cruise passengers, leading to a new understanding of cruise competitiveness in different regional markets.

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Year of publication:	[2015]
Authors:	Chen, Jamie M. ; Neuts, Bart ; Nijkamp, Peter ; Liu, Jingjing
Published in:	World renaissance : changing roles for people and places : programme and list of participations : ERSA 55th Congress : in conjunction with the 21th APDR Congress : 25-28 August 2015 - Lisbon, Portugal
Publisher:	[Louvain-la-Neuve] : European Regional Science Association
Subject:	structural equation modelling \| cruise \| competitiveness \| motivation \| preference \| intention \| Kreuzfahrt \| Cruise \| Urlaubsverhalten \| Holiday behaviour \| Motivation \| Konsumentenverhalten \| Consumer behaviour \| Strukturgleichungsmodell \| Structural equation model \| Wettbewerb \| Competition \| Theorie \| Theory