Demand hierarchy model and its measurement for online brand community participation
Lihong Chen, Xinfeng Yan
| Year of publication: |
2018
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|---|---|
| Authors: | Chen, Lihong ; Yan, Xinfeng |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 2, p. 167-183
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| Subject: | online brand community | OBC | online brand community participation | OBCP | hierarchy demand model | scale | grounded theory | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Hierarchie | Hierarchy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849207