Demateriality : A key factor in the embedding of society within commodification and financialization

Purpose – The purpose of this article is to analyze the symbolic and practical impacts of demateriality in two areas that are emblematic of the way the modern world operates. Firstly, finance via currency, and secondly, trade via the relationship between trading firms and their customers. The article also addresses the current role played by so-called “information” technologies, exploring the double embedding of society within trade and trade within finance. Design/methodology/approach – A multidisciplinary approach which mobilizes available knowledge in finance, technology, marketing and sociology. Findings – The overall social power of the state of demateriality is that it reinforces the double-embedding. Originality/value – A multidisciplinary approach which mobilizes available knowledge in finance, technology, marketing and sociology to comprehend the role of a state, beyond the process creating that state.