Demographic and Economic Profiling of U.S. Demand for Probiotics: The Case of Drinkable Yogurt

Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for drinkable yogurts using Heckman two-step procedure. Price, region, race and gender of household head were significant drivers of consumption of drinkable yogurts. Statistically significant sample selection bias was observed.

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Year of publication:	2011
Authors:	Dharmasena, Senarath ; Capps Jr., Oral
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	Probiotics \| drinkable yogurts \| Nielsen HomeScan data \| Heckman two-step \| Consumer/Household Economics \| Demand and Price Analysis

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Extent:	application/pdf
Series:	2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas Number 98743
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008922668