Demon : Decision mapping via optimum go-no networks ; a model for marketing new products
Year of publication: |
1966
|
---|---|
Authors: | Charnes, Abraham ; Cooper, W. W. ; DeVoe, J. K. |
Other Persons: | Learner, D. B. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 12.1966, 11, p. 865-887
|
Subject: | Innovation |
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