Demonstrations and price competition in new product release
Year of publication: |
2015
|
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Authors: | Boleslavsky, Raphael ; Cotton, Christopher ; Gurnani, Haresh |
Publisher: |
Kingston (Ontario) : Queen's University, Department of Economics |
Subject: | judo economics | demonstrations | product trials | product samples | return policies | money back guarantees | marketing strategy | product differentiation |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 832560154 [GVK] hdl:10419/122046 [Handle] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L13 - Oligopoly and Other Imperfect Markets ; L15 - Information and Product Quality; Standardization and Compatibility |
Source: |
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Demonstrations and price competition in new product release
Boleslavsky, Raphael, (2015)
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Demonstrations and price competition in new product release
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