Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
S.M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal and Mohd Danish Kirmani
| Year of publication: |
2023
|
|---|---|
| Authors: | Uddin, S. M. Fatah ; Khan, Mohammed Naved ; Faisal, Mohd. Nishat ; Kirmani, Mohd Danish |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 2, p. 264-284
|
| Subject: | environmental attitude | green perceived value | green purchasing behavior | interpersonal influence | Skepticism | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2022.2163415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251319