Demystifying university rankings and their impact on reputation among consumers of higher education
Donghee Shin, Hyeun-Dae Shin
| Year of publication: |
2020
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|---|---|
| Authors: | Shin, Donghee ; Shin, Hyeun-Dae |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 6.2020, 3, p. 35-45
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| Subject: | university branding | university ranking | World Universities Ranking System | Korea | DEA | Hochschule | Higher education institution | Ranking-Verfahren | Ranking method | Südkorea | South Korea | Markenführung | Brand management | Data-Envelopment-Analyse | Data envelopment analysis | Universitäre Forschung | University research | Reputation | Welt | World |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.4059978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506353