Dental services marketing: Do market segments based on usage rate differ in terms of determinant attributes?
| Year of publication: |
1996
|
|---|---|
| Authors: | Wang, Zhengyuan ; Janda, Swinder ; Rao, C.P. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 10.1996, 4, p. 41-55
|