DEPARTMENTS - Retail Banking - Learning from Experiences - Improving knowledge of customers is useful, but the real key to better customer relationships is improved customer experiences.
| Year of publication: |
2001
|
|---|---|
| Authors: | Norman, Jay ; Zafar, Samee |
| Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 77.2001, 6, p. 12-17
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