Der Country-of-Origin-Effekt : Determinanten und Management
Christian Breu. FGM, Fördergesellschaft Marketing e.V.
| Year of publication: |
2002
|
|---|---|
| Authors: | Breu, Christian |
| Publisher: |
München : FGM-Verl. |
| Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Ware | Herkunftsland | Image | Kaufentscheidung | Marketing |
| Extent: | 92 S. Ill. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 132 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | kart. : EUR 15.00 |
| ISBN: | 3-934491-90-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001709680