Der Herkunftslandeffekt : Eine kritische Würdigung des State of the Art
Year of publication: |
2011
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Authors: | Mai, Robert |
Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 127400-4. - Vol. 61.2011, 2/3, p. 91-121
|
Subject: | Ursprungsregeln | Rules of origin | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing |
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