Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Margit Kastner
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Kastner, Margit |
| Publisher: |
Hamburg : Academic Transfer |
| Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Kundenanalyse | Customer analysis | Zielgruppe | Target group | Kommunikationswissenschaft | Communication science | Werbung | Internet | Personenbezogene Daten | Mediaplanung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 206 S. Ill., graph. Darst. 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Wien, Univ., Diplomarbeit, 2008 |
| Notes: | Literaturverz. S. 154 - 171 |
| ISBN: | 978-3-938198-10-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863610