Der nachfrageoptimale UMTS-Spezial-Mobilfunkvertrag : Ergebnisse einer conjoint-analytischen Studie
Frank Huber; Kai Vollhardt; Stefanie Regier; Isabel Matthes; Achim Mortsiefer
| Year of publication: |
2006
|
|---|---|
| Authors: | Huber, Frank ; Vollhardt, Kai ; Regier, Stefanie ; Matthes, Isabel ; Mortsiefer, Achim |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management, Univ. |
| Subject: | Mobilkommunikation | Mobile communications | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Schätzung | Estimation | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 54 Bl. graph. Darst. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 53 - 54 |
| ISBN: | 3-938879-08-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003324638