Der Zusammenhang zwischen Produktgruppen- und Branchenimage : eine empirische Analyse am Beispiel des Gartenbaus
Myriam J. Stenger
| Year of publication: |
September 2020 ; 1. Auflage
|
|---|---|
| Authors: | Stenger, Myriam J. |
| Institutions: | Dr. Hans-Joachim Köster <Firma> (publisher) |
| Publisher: |
2020: Berlin : Verlag Dr. Köster |
| Subject: | Gartenbau | Horticulture | Firmenimage | Corporate reputation | Branche | Imagepolitik | Produktimage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 294 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Humboldt-Universität zu Berlin, 2020 |
| ISBN: | 978-3-89574-988-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271995