Deregulating direct-to-consumer marketing of prescription drugs : effects on prescription and over-the counter product sales
Year of publication: |
2002
|
---|---|
Authors: | Ling, Davina C. ; Berndt, Ernst R. ; Kyle, Margaret K. |
Published in: |
The journal of law & economics. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0022-2186, ZDB-ID 218304-3. - Vol. 45.2002, 2,2, p. 691-723
|
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Absatz | Sales | Deregulierung | Deregulation | USA | United States | 1995-1999 |
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